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Cart Abandonment

How Cart Abandonment Campaign benefits?

Cart Abandonment Campaign sends personalized follow-up emails when customers added an item to carts but left without purchase. Not only does it remind your customers of the items they left in their cart, but it also recommends other products they might like, based on their browsing & viewing behavior and cart details.

Cart Abandonment series has 3 follow-up emails. They will send out in turn until your abandoning visitors are successfully converted into paying customers. In other words, chain of emails stops automatically if your customer makes a purchase.

To whom it sends?

A customer considered entering Cart Abandonment Campaign when he/she added some items to cart but left without making a purchase after 1 hours. 

When will the campaign send?


By default, since a customer enters the segment:

  • The 1st email will send after 1 hour
  • The 2nd email will send after 24 hours
  • The 3rd email will send after 3 days.**

Note: The 3rd email in this campaign is set as "Don't send" by default, because it will give your customers a discount coupon code to motivate them to come back and make a purchase. 

Kindly create a discount code in your website admin dashboard >> Paste into the campaign editor:

Email Content

Then, come back to Cart Abandonment page >> Click Edit button >> Choose "Send mail after" with time options >> Save changes.


Cart Abandonment

You can also change time delay to send each email by editing the campaign in the settings above. 

More Instruction of Mailbot can be found here. We hope Mailbot will be your helpful Email Marketing assistant!


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